Are You a Marketing Control Freak?
Friday, April 10, 2015 - 15:43
Everyone has a different comfort level when it comes to delegating tasks. It’s not always possible to have an assistant or a team that you can trust to get the job done. Some customers want to see a physical copy of every single piece that has their logo on it. Others are OK with digital proofs. Some customers have strict design guidelines. Others request the graphic designers use their creativity and judgement. It’s an individual thing, and we at Midstates Group are OK with that! Two recent examples spurred this post. The first was with a prospect. She works for a large manufacturer that...Read more
Find Your MIM--an Infographic
Monday, March 9, 2015 - 10:12
Sometimes when we talk to people about MIM, they wonder how it would work with their organization. So, we came up with this handy infographic to help you decide!Read more
Valuable USPS Information
Friday, February 27, 2015 - 12:51
At Midstates Group we study the United States Post Office’s every move and we know this is critical information for planning your direct mail budgets. We are sharing this information with you and potential solutions to help you offset some of the proposed increases. We utilize our PLUS (Postal & Logistics Unified System) to ensure you save money on every shipment and every mailing every time. We enter hundreds of millions of pieces into the postal stream every year and we are your expert advisors on anything pertaining to the USPS. We hope you find this information valuable. Please don’t...Read more
Don't Want to Talk?
Friday, February 20, 2015 - 16:28
Sales and marketing professionals have the reputation for being loud and outgoing. We have to have the gift of gab to be good at our jobs. That is a stereotype of course, and several introverts work in marketing. Maybe you just want to get an order placed without the hassle of talking to another human being—it’s not necessarily a bad thing, and MIM is here to help you! Do either of these situations sound like you? You place orders outside of normal business hours. Everyone’s days are packed to the brim!Between phone calls, meetings, and event planning, there’s hardly enough time for you to...Read more
Thursday, February 19, 2015 - 10:43
Russell Cappello was recently named Plant Manager for Jacob North Print & Media Solutions and A to Z: Design – Print - Mail. Cappello hails from the Omaha/Lincoln area, and brings more than thirty years of experience in all areas of the print business. He has served in a variety of operational and managerial roles including Media Purchasing Manager for Boys Town, Print Department Manager for First National Bank and Plant Manager for KR Printing. “I’m excited to combine my pr int experience with so many dedicated, client-focused professionals at Jacob North and A to Z Print,” stated...Read more
MIM Orders vs. Regular Orders
Friday, February 6, 2015 - 15:00
One of the biggest benefits that customers get when they set up a MIM store is MIM ordering. MIM orders get to skip steps and go through a different process stream than other orders. That is why they generally have quicker turn times and lower costs. First, let’s look at a standard order for business cards: Find out who in your organization needs business cards. Get all of their contact information. Call or e-mail your sales rep or customer service rep to find out pricing on business cards. Take that pricing to the appropriate person to get approved. Sign off on pricing and send back. Send in...Read more
Get it off your Chest: Alternative Embroidery Placements
Thursday, January 22, 2015 - 10:16
This has been one of the strangest winters in the Upper Midwest. One week it’s -20 and the next it’s 50 and raining! The best thing to do is wear layers. The more layers you have, the more opportunities to add your logo. Layer that fleece over the polo, top it off with a softshell jacket, and don’t forget your hat! With that many layers, you might want to vary the logo placement on each item. Left Chest This is the standard embroidery placement. If you don’t specify your embroidery location, this is where it will go. It works great on pretty much everything from dress shirts to polo shirts to...Read more
3 Trust Issues MIM Can Help You Overcome
Friday, January 16, 2015 - 11:18
Working with outside vendors can be nerve-wracking. You have to take your hard work, your creativity, and your money, and then trust someone else to handle it. After you have put so much effort into your marketing plan and materials, the last thing anybody wants is for something to go wrong. But, let’s look a little deeper at some trust issues you may have, and how MIM can help you get over them! You don’t trust the job will get there on time. Printing is an industry with tight deadlines. That’s probably why “hot off the press” and “stop the presses” are popular sayings to describe urgency...Read more
3 Answers to Which is better On-Demand or Inventory?
Friday, January 9, 2015 - 11:05
One of our clients was surprised to hear we don’t have minimums on most of our products. That means, if you want 1 shirt, 10 business cards, or 2 decals, that’s what you will get. This might give you the impression that we only produce on-demand orders. Of course, sometimes you have large orders and fulfillment from inventory works best. We can do that, too. Regardless of what your business needs, MIM can provide a solution. The only question you should be having now is, “Which is better?” Here are 3 solutions to help you determine the answer. On Demand One of the main determining factors of...Read more
Is It Marketing Material?
Friday, December 26, 2014 - 10:18
MIM simplifies the ordering and distribution of marketing materials. So, what are marketing materials? Are they planned direct mail campaigns? Maybe it’s what’s on the spreadsheet for the annual marketing budget. Midstates Group has a very broad description of what marketing materials are. We consider marketing material to be anything that represents your brand, logo, or organization. Let’s look at three less-obvious examples. Employee Apparel (especially for non-sales or customer service employees) Our general production employees in finishing wear blue T-shirts that get their names added,...Read more